HUGO BOSS Website [Project Management]
The HUGO BOSS website is designed to let the user experience the premium brands and fashion trends of the German corporation.
With extensive information and inter- active benefits the website focuses on a strong customer relationship manage- ment. E.g. using video the user shall be given a detailed impression of the products as well as being able to define a „personal collection“ and download it as PDF.
The clear presentation of the brands and their products is being strengthened and extended by the close connection in between the brand website and the online magazine eMAG (see also HUGO BOSS eMAG). Both platforms and elements in- side of them, such as products or articles, can be reached within one click from any point. The parallelism of these two worlds allows the user to experience almost in the same time both the product and the lifestyle world of HUGO BOSS.
www.hugoboss.com
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With extensive information and inter- active benefits the website focuses on a strong customer relationship manage- ment. E.g. using video the user shall be given a detailed impression of the products as well as being able to define a „personal collection“ and download it as PDF.
The clear presentation of the brands and their products is being strengthened and extended by the close connection in between the brand website and the online magazine eMAG (see also HUGO BOSS eMAG). Both platforms and elements in- side of them, such as products or articles, can be reached within one click from any point. The parallelism of these two worlds allows the user to experience almost in the same time both the product and the lifestyle world of HUGO BOSS.
www.hugoboss.com
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