The Efficiency of Ad investment – Conference
Invitation to speak at the IFE (Institute for Business development) in Madrid on March 29th 2011.
The conference’s topic was Perfomance and ROI regarding the mobile industry. My presentation was focusing on the first step of ensuring ROI was accomplished: the creation of a successful mobile experience. How does a person or company start designing this experience? What’s important to know about the process of design and technical development? Which target or generation are we developing for and how has the market changed in the past years to understand where we are now?
The starting point was: nobody wants to measure ROI… Be honest, all you want to measure is ROS (Return on SUCCESS!!)
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The conference’s topic was Perfomance and ROI regarding the mobile industry. My presentation was focusing on the first step of ensuring ROI was accomplished: the creation of a successful mobile experience. How does a person or company start designing this experience? What’s important to know about the process of design and technical development? Which target or generation are we developing for and how has the market changed in the past years to understand where we are now?
The starting point was: nobody wants to measure ROI… Be honest, all you want to measure is ROS (Return on SUCCESS!!)
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