New Chapter “Canálogo” (ChannelPedia) as part of the ON FOR OFFS eBook
I developed together with
UM Spain – Curious minds for surprising results and
ADN – Marketing que desarrolla negocio a new chapter called “Canálogo” for the eBook ON PARA OFFS.
The new chapter defines the 50 most important media channels giving a short description about each of them, their benefits in communication and their possibilities to interact with other channels at a time.
Being part of the ON FOR OFFS training initiative this new section’s goal is to help understand today’s possibilities for 360 integrated campaigns and, especially, about how digital channels can be interconnected thanks to existing technology.
To illustrate the chapter I developed, composed or redesigned for each channel an icon thanks to a great set made available by thenounproject.com.
Download the eBook including this new chapter for free:
http://onforoffs.com/ebook/
The “ChannelPedia” in the Press:
“McCann Worldgroup presenta su ‘canálogo’ sobre comunicación 360º”
Marketing Directo
“El “canálogo” de McCann Worldgroup”
Interactiva Digital &
Control Publicidad
Headline & Picture of the day
“El “canálogo” de McCann Worldgroup”
Estrategias
“McCann Worldwide, Universal McCann, y la consultura ADN descubren los canales clave de la comunicación 360º”
Medios y Marketing
“McCann Worldgroup presenta su “CANÁLOGO” de 50 canales más importantes de la comunicación 360º”
Programa Publicidad
“McCann Worldgroup presenta su ‘Canálogo’”
Intereconomía/negocios.com
“McCann Worldgroup crea su propio “CANÁLOGO” de comunicación”
PRnoticias
“McCann lanza ‘Canálogo’”
El Publicista
“Recopilan un compendio de 50 de los canales más importantes de la comunicación 360º”
APD