Teaching at the European University of Madrid
Starting in November 2011 I will be teaching at the European University of Madrid as part of the Master’s Degree “New tendencies in advertising communication” McCann Worldgroup and the University are launching to stay at the cutting edge of trends, technology, innovation and communication. Read more
The Efficiency of Ad investment – Conference
Invitation to speak at the IFE (Institute for Business development) in Madrid on March 29th 2011.
Online Marketing Expo Debate
Invitation to the debate “The future of advertising” at the Online Marketing Expo (OME) in Madrid, 17th March 2011. The debate was moderated by Javier Piedrahita, Director of MarketingDirecto.com Read more
Master Class – Digital Strategic Planning
Master Class at the European Institute of Design IED Madrid on Digital Strategic Planning.
Focus on international cases, online tools and concepts.
Master Class International Strategy
Master Class at the European Institute of Design IED Madrid on Digital Strategic Planning.
Focus on international cases, online tools and concepts.
Convention ENAF 2010
Invitation to speak at the convention of businesses that are privately owned in Toledo/Spain.
My focus was on social media as many of the companies feel today’s trends in being present on social networks and on the web in general.
Both social media and digital strategies were presented as well as strategies of conflict solving when digital user’s aren’t in favor of the brand.