The study program’s main objective is the teaching of marketing and communication professionals who want to develop their innovation and creativity potentials in ad agencies, marketing departments or similar areas.
Students will be taught a new way of thinking, being able to add value to the production process using their skills to innovate along the communication process.

Universidad Europea de Madrid

The new chapter defines the 50 most important media channels giving a short description about each of them, their benefits in communication and their possibilities to interact with other channels at a time.

Being part of the ON FOR OFFS training initiative this new section’s goal is to help understand today’s possibilities for 360 integrated campaigns and, especially, about how digital channels can be interconnected thanks to existing technology.

To illustrate the chapter I developed, composed or redesigned for each channel an icon thanks to a great set made available by thenounproject.com.

Download the eBook including this new chapter for free: http://onforoffs.com/ebook/

The “ChannelPedia” in the Press:

“McCann Worldgroup presenta su ‘canálogo’ sobre comunicación 360º”
Marketing Directo

“El “canálogo” de McCann Worldgroup”
Interactiva Digital & Control Publicidad

Headline & Picture of the day “El “canálogo” de McCann Worldgroup”
Estrategias

“McCann Worldwide, Universal McCann, y la consultura ADN descubren los canales clave de la comunicación 360º”
Medios y Marketing

“McCann Worldgroup presenta su “CANÁLOGO” de 50 canales más importantes de la comunicación 360º”
Programa Publicidad

“McCann Worldgroup presenta su ‘Canálogo’”
Intereconomía/negocios.com

“McCann Worldgroup crea su propio “CANÁLOGO” de comunicación”
PRnoticias

“McCann lanza ‘Canálogo’”
El Publicista

“Recopilan un compendio de 50 de los canales más importantes de la comunicación 360º”
APD

TheAppPhoto is an initiative that collects photography of professional photographers and artists that are exclusively made and post-processed on a mobile device such as the iPhone, iPad, iPod touch or any other device. Each photographer or artists tells and describes within 25-40 pictures their life of one month. The aim is to tell a personal story collecting impressions of the everyday life, which many times have “lost” their beauty as we rush through our day and life.

Todays mobile phones are becoming the new “Polaroid” or “Lomographic camera” being ready at any time capturing any of those spontaneous moments and converting them into little artworks by being processed on the spot.

The project is being led by the Spanish photographer Daniel Torrelló.

The conference’s topic was Perfomance and ROI regarding the mobile industry. My presentation was focusing on the first step of ensuring ROI was accomplished: the creation of a successful mobile experience. How does a person or company start designing this experience? What’s important to know about the process of design and technical development? Which target or generation are we developing for and how has the market changed in the past years to understand where we are now?

The starting point was: nobody wants to measure ROI… Be honest, all you want to measure is ROS (Return on SUCCESS!!)

Apple introduces us into their world of HTML5 iAd… let’s call it “experiences” as it’s not a banner as we know it anymore.

JQuery, Script.aculo.us, Prototype and Sproutcore. A world I knew just a little of before but it’s so exciting to see the multimedia-tech-world evolving…

• BRONZE Festival el Sol San Sebastián

COCA-COLA “Destapa la Felicidad – El Encuentro”

• BRONZE New York Festival
• Number 6 World LatinSpots Ranking 2010
• GOLD Ojo de Iberoamérica
• BRONCE Épica
• Premio Inspirational 2010
• GOLD Laus
• SILVER Best Pack 2010
• Yearbook CDEC 2010

Still in Spanish, McCann Worldgroup will offer it as a free download to everyone who’s interested in learning more about the digital world.

The guide is available only in Spanish and will hopefully be released in English soon.

This new, free, digital version will be published under the Creative Commons license: Attribution-NonCommercial-NoDerivs 3.0 Spain.

OME is a congress and tradeshow for digital marketing, which was launched in 2008. The trade fair is a platform for more than 100 exhibitors, offering in different 5 conference halls more than 100 national and international speakers.

www.omexpo.com

“Half our life is spent trying to find something to do with the time we have rushed through life trying to save.”
Will Rogers

Responsible for contributing to the development of integrated marketing solutions with a focus on digital media. Providing critical customer insights and thought leadership that are perceptual, behavioral, and technology forward.

Taking the lead in peer learning initiatives towards digital. Authored a user guide book entitled “ON FOR OFFS” (400 pages). This initiative together with specialized training workshops helped significantly in building a corporate knowledge base which benefitted both accounting and creative McCann employees.

Realized projects and Awards: Coca-Cola Christmas Campaign 2007 (FIAP Bronce, One Show Finalist), Coca-Cola Lola Campaign, Microsite Guggenheim Bilbao.

Clients: Acciona, Coca-Cola, Telefónica, L’Oreal, Mapfre, MasterCard, Microsoft, Movistar, Spanish Tourism Office, Yell.

www.mccann.es