Black is the first of all colors, and when everything else disappears it’s the only thing that will last.

Video concept about the color Black.

In order to sell the color Black best as the most important, most beautiful and meaningful of all colors, the audience was invited into a completely dark auditorium where they had to sit down and enjoy the video in an immersive experience with the volume turned up.

Remixed from:
Vídeo: https://vimeo.com/15928002
Music: http://vimeo.com/21929292