Martin in a nutshell
My personal motto
I combine 3 areas of expertise, to find solutions that
connect People, Brands & Culture and generate value for each participating stakeholder.
Since 2001 Martin works and researches actively in the field of business innovation, design and technology. Currently, he’s Head of Service Design & UX at Deloitte Digital Spain and Founder of the global trends newsletter ▅▅ stuff (http://youstsuff.me).
During the past years, he’s worked as Senior Strategy & Innovation Planner at OMD Madrid, Digital & Innovation Strategist in communication and marketing at McCANN WORLDGROUP Madrid and New York being previously Account Director at Werbewelt Interactive in Stuttgart/Germany.
As both Strategist and Account Director he has worked on brands such as The Coca-Cola Company, Movistar, BBVA, Yellow Pages, Verizon, Hugo Boss, MSD and Benetton in Madrid, New York, Stuttgart/Germany and Treviso/Italy and helped some of them win some awards at festivals like the Cannes Cyber Lions, New York Festivals, FIAP, the One Show and Red Dot.
Martin holds a diploma in “Communications Design” of the Merz Akademie in Stuttgart/Germany, a Master of Arts in “Interaction Design” at the University of Portsmouth/UK and an Executive MBA in “Innovation & Creativity in Business Management” at the EOI Business School in Madrid/Spain.
Right before finishing his studies he was awarded a one year scholarship at FABRICA – Benetton’s Research and Development Centre in Italy – to work in the Interaction Department doing research in the field of network driven video communication platforms and mobile applications. His work has been shown at ICFF New York, 100% Design Tokyo and Design Biennale St.Etienne.
He’s been invited to speak at conferences such as “Let’s talk” in Santiago de Chile, “CAMP” in Lima/Perú, the Online Marketing Expo (OMExpo) in Madrid, and he’s held classes at the EOI Business School, European University of Madrid or the European Institute for Design (IED), amongst others.
Martin is an excellent professional with outstanding leadership skills and a result-oriented attitude. He is a visionary with an in-depth business acumen.Miguel Ángel Cervera, Founding Partner MOOKA.me
Martin integrates Technology, Marketing & Business in an innovation way, adding value like I haven't seen it before.Nacho Villoch, Autor + Innovación & PR @ BBVA
Martin is a hybrid, modern, communication thinker - he's also really very nice indeed and a pleasure to work with.Faris Yakob, EVP Chief Technology Strategist McCANN NEW YORK
Full list of Brands I have done work for
Consulting: STARTUP ASTRONAUTS*
Education: EOI Business School, Universidad Europea, Universidad Carlos III, CEU San Pablo University
Entertainment: Sony Entertainment, Playstation, Hasbro, 20th Century Fox
Finance: BBVA, MasterCard, ICO
FMCG: The Coca-Cola Company, Bacardi/Martini, McDonald’s, Heinz, PEPSICO, Ron Barceló, Fanta, Nestea,
Fashion & Beauty: Benetton, Hugo Boss. Chanel, St. Emile, René Lezard, Puma, Manhattan Cosmetics, Dr. Scheller Cosmetics, Beiersdorf/Nivea, Itunube, Anitaypunto
Infrastructure & Governmental: Acciona, Metro de Madrid, Ministry for Tourism/Spain
Telecommunications: Vodafone, Telefónica, Movistar, MOOKA, Verizon
Other industries: Mapfre, Leroy Merlin, B/S/H, Yell/Páginas Amarillas
Lived & Worked
NEW YORK CITY
United States of America
We are connected because we are the network. How do we need to build brands in a technology-domated world where sensors will open up a completely new way of designing,…