Martin in a nutshell

A curious mind

My personal motto

Fail harder,
get better.

I enjoy

Baking pizza

I combine 3 areas of expertise, to find solutions that
connect People, Brands & Culture and generate value for each participating stakeholder.

Martin Redigolo Venn Diagram: Design-Technology-Business

About Martin

Since 2001 Martin works and researches actively in the field of business innovation, design and technology. Currently, he’s Creative Director at Boston Consulting Group Design Studios.

During the past years, he’s worked as Head of Experience Design at Deloitte Digital Spain, Service Designer at The Cocktail Experience, Senior Strategy & Innovation Planner at OMD Madrid, Digital & Innovation Strategist in communication and marketing at McCANN WORLDGROUP Madrid and New York being previously Account Director at Werbewelt Interactive in Stuttgart/Germany.

As both Design Strategy Consultant, Brand Strategist and Account Director he has worked for brands such as The Coca-Cola Company, Movistar, BBVA, Yellow Pages, Verizon, Hugo Boss, MSD and Benetton in Madrid, New York, Stuttgart/Germany and Treviso/Italy and helped some of them win some awards at festivals like the Cannes Cyber Lions, New York Festivals, FIAP, the One Show and Red Dot.

Martin holds a diploma in “Communications Design” of the Merz Akademie in Stuttgart/Germany, a Master of Arts in “Interaction Design” at the University of Portsmouth/UK and an Executive MBA in “Innovation & Creativity in Business Management” at the EOI Business School in Madrid/Spain.
Right before finishing his studies he was awarded a one year scholarship at FABRICA – Benetton’s Research and Development Centre in Italy – to work in the Interaction Department doing research in the field of network driven video communication platforms and mobile applications. His work has been shown at ICFF New York, 100% Design Tokyo and Design Biennale St.Etienne.

He’s a keynote speaker and was invited to speak at conferences such as “Expo CIEE Fair” Sao Paolo/Brazil, “Experience Fighters” & “Damn I’m Research” Madrid/Spain, “Let’s talk” in Santiago de Chile/Chile, “CAMP” in Lima/Perú, the Online Marketing Expo (OMExpo) in Madrid, and he’s held classes at the EAE Business School, EOI Business School Madrid, International Institute of Design (IED Madrid) or EAE Business School Madrid (EAE), amongst others.

Besides being specialized in user interaction design, information architecture and the development of web concepts, Martin is the author of the eBook ON FOR OFFS.

Contact me  see full profile on LinkedIn

Martin is an excellent professional with outstanding leadership skills and a result-oriented attitude. He is a visionary with an in-depth business acumen.

Miguel Ángel Cervera, Founding Partner

Martin integrates Technology, Marketing & Business in an innovation way, adding value like I haven't seen it before.

Nacho Villoch, Autor + Innovación & PR @ BBVA

Martin is a hybrid, modern, communication thinker - he's also really very nice indeed and a pleasure to work with.

Faris Yakob, EVP Chief Technology Strategist McCANN NEW YORK

Full list of Brands I have done work for

Automobile: Mercedes-Benz, Volkswagen, Toyota


Education: Instituto Europeo di Design (IED Madrid), EOI Business School, Universidad Europea, Universidad Carlos III, CEU San Pablo University

Entertainment: Sony Entertainment, Playstation, Hasbro, 20th Century Fox

Finance: BBVA, MasterCard, ICO, CaixaBank, Ibercaja, Bankia, Santander, Unicaja

FMCG: The Coca-Cola Company, Bacardi/Martini, McDonald’s, Heinz, PEPSICO, Ron Barceló, Fanta, Nestea,

Fashion & Beauty: Benetton, HUGO BOSS. Chanel, St. Emile, René Lezard, Puma, Manhattan Cosmetics, Dr. Scheller Cosmetics, Beiersdorf/Nivea, Itunube, Anitaypunto

Infrastructure & Governmental: Acciona, Metro de Madrid, Ministry for Tourism/Spain

Insurance: CESCE, Caser, Ocaso, CNPSI, Direct Seguros, Mapfre

Life Science: MSD, Grünenthal, Syngenta

Telecommunications: Vodafone, Telefónica, Movistar, MOOKA, Verizon

Other industries: Leroy Merlin, B/S/H (Bosch Siemens Household), Yell/Páginas Amarillas

Lived & Worked





Understanding beauty: Shiseido’s High School Girl?

| publications, thoughts | No Comments
This article has been previously published within "A tres bandas" of ANUNCIOS advertising magazine (N° 1522, 11/01/2016). You can download the original PDF in Spanish languages here. "A tres bandas" is a section of the magazine…
Sensor Planning


| Future, Marketing, publications, Technology | No Comments
Una idea para el futuro de la planificación estratégica sobre… Cómo los sensores permitirán a marcas y agencias tomarle el pulso a sus clientes (literalmente) Este artículo ha sido publicado…

#Showerthoughts – People who wore Google Glass

| thoughts | No Comments

The Internet of Humans & Things

| Marketing | No Comments
We are connected because we are the network. How do we need to build brands in a technology-domated world where sensors will open up a completely new way of designing,…